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Car Insurance for Women |
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Car Insurance
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Car Insurance for Women
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Car insurance companies in South Africa have
since their inception preferred insuring
women to men. Statistically speaking, female
drivers are less aggressive, drive at lower
speeds and are less inclined to take risks
behind the wheel. As such, insuring
women’s cars has proven to be a far less
risky exercise for than providing insurance
for men’s cars.
Seeing as women drive at lower speeds, they
also cause far less damage then men when
they are involved in an accident; and the
car insurance company ends up paying out
less on insurance claims by women than
insurance claims by men.
As South African car insurance companies
are in the business of making money, the
insurance premiums charged for covering men
are generally higher than those charged for
women.
First for Women is an exclusively
woman-focused insurance company.
Although they’ve not been around for too
long, this insurance company has fast been
making inroads into the niche market they
are hoping to capture.
First for Women’s Insurance’s business model
requires that they own their segment of the
market, given the fact that insurance
premiums on women’s cars are generally
significantly lower than those paid by men.
Although their per-policy income is lower,
their risk is lower too; and it becomes a
simple volumes game.
Given their cheeky launch campaign that
depicted men being reckless and juvenile,
they are indeed getting a vote of confidence
from women drivers in South Africa.
Contact First for Women, South Africa’s
premier car insurance company, for an
online car
insurance quote – but only if you’re a
woman!
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