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First for Women Insurance Brokers |
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Business Insurance
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1st for Women places women’s insurance
first
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1st for
Women Insurance Brokers, as this South African car
and home insurance company’s
name indicates, is specifically
targeted at women. It entered
the South African insurance
industry with a strong,
tongue-in-cheek positioning that
alluded to men being reckless
and irresponsible.
The result was exactly what this
insurance company had hoped for;
women developed a strong rapport
with the brand – and 1st for
Women’s been going from strength
to strength within this
insurance niche.
Offering affordable car
insurance rates for women only,
this online car insurance
company also offers home
insurance and insurance for
portable possessions such as
laptops, motorcycles, caravans,
trailers and watercraft.
In line with their “cover with
care” philosophy, 1st for
Women’s insurance website is
packed with tips, topical
women’s material and – best of
all – information on how women
can save up to 40% on their car
insurance premiums with 1st for
Women.
First for Women aims to make the
lives of all South African women
and their loved ones safer and
simpler. As such, they’ve
developed various Assist
Programs and the Expo-sure
policy to cover 1st for Women
policyholders and their families
in the event of accidental or
suspected exposure to HIV/Aids.
Get an
online car insurance
quote from 1st for Women, the
insurance company that caters
exclusively for women’s
insurance needs. |
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